Sea Urchin – A New Collection from
Sarah Graham with a Rich History and Exciting Future
For the Jewelry collector who
treasures the journey as much as the destination; Sarah’s latest line is a
storied adventure
Sarah
Graham Metalsmithing is known for her unusual and exotic jewelry style, and for
her collectors, acquiring one of her pieces is much more than just a
purchase. From the
ardently read collection pages on Sarah’s website, each with an extensive
account detailing a unique story behind each design, to the scores of personal
communications from collectors world-wide, Sarah continues to delight in their
enthusiasm and stoke her collector’s interest.
Sarah’s new
collection, Sea Urchin, continues her tradition of incorporating the journey
into the final design. The idea was borne over twenty years ago
while Sarah and her new husband backpacked along the Italian Mediterranean
coast where they encountered the fascinating shapes of these captivating
echinoids. While traveling the world over the course of the next two years, she
lugged a much thumbed 8lb (!) technical jewelry making book and visited
hundreds of jewelry stores. This trip was pivotal in helping Sarah realize her
life’s work.
The Sea
Urchin Collection offers not only a vivid story of past inspiration, but a
glimpse of an exciting future. Finally fulfilling a long held dream, Sarah
departs from the Couture Show in May for a summer in Italy which will be spent
sharing the journey of searching,
finding, and applying design inspiration to jewelry through a blog on her
website and facebook posts, which her retailers can share with their own
customers.
“Finding
the space time to design is the most difficult part of the creative process.”
Sarah is most excited about having a dedicated span of time, in a gorgeous
environment that is renowned for art and design, to concentrate on the job of
being inspired. “I hope to create a rich narrative that my customers will
treasure as much as they do their jewelry, and to move people to carve out time
to be inspired themselves.”
Jewelry
is an immensely personal purchase, yet the story behind the design is often
missing. How did this jewelry come to be?
What was the designer thinking, feeling, looking at, and being exposed to when
the inspiration struck? What were the challenges and what did the prototypes
look like? Sarah expands on her already prolific design details by engaging
in an intimate discussion of her process, giving an insider’s view that can be
passed along to customers, one on one and through social media.
The value of the story is never
underestimated at Sarah Graham Metalsmithing. Retailers should visit her new
booth at the Couture Show in May to see the Sea Urchin Collection and learn
more about her upcoming summer in Italy and how they can feature her design
journey in their own marketing efforts.
